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Location scout and management for introducing the All New HONDA CRV.



Shooting a car commercial pose a logistical challenge to the Locations department and is categorically different from other commercials.


A suitable location for producing car commercials needs to look good from almost 360 degrees. From winding mountain roads to sunny coast roads, from luxury and modern villas to urban or rural backgrounds. Always looking for the perfect canvas.

This time, it took a bit more than three months to scout-find the right locations (with all that it entails for a car commercial), get all the permits, put together the best team and design and execute enough footage for a 30-second advertisement.


Production company: Sassy Create UK - Director: Al Clark - Head of Production: Marco A. Villarias - Location Manager: Aitor Auzmendi - Location Manager Assistant: Jaime Baca

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